Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia

This study aims to determine factors attracting customers a shopping mall, especially the potential AlamSutera Mall. It was done in quantitative manner, empirically testing conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as variables. The data were analyzed through structural equation modelling (SEM) on sample 105 visitors. results showed that convenience had positive influence frequency visits, visits purchase intention. However, variant, environment mall did not have visits. provides input managers understand how attract customers.